About Us

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The Only Transportation Management Consultants You'll Ever Need.

LOGIC Services was started in 1997 with a different kind of business model: to save businesses money. Founders, Gene Pryor and Dana Caverly had spent many years in leadership in the transportation logistics industry and decided they would build a non-asset based 3PL. Unlike other transportation management consultants, they didn’t want their clients to be burdened with extra costs that stunt their business growth.

Gene and Dana brought years of experience into LOGIC as transportation management consultants for companies like Herman Miller, Steelcase, Spartan Stores, and Family Christian Stores.

A family business, Chase Pryor joined the business as an intern in college and worked in leadership alongside Gene. Cindy Pryor directs the financial operations of the company and works with our CPA.

Today, the team of transportation management consultants work together to understand their clients’ businesses so they can serve them better.

Our Mission: To Serve You

LOGIC Services designs custom transportation and supply chain solutions to reduce costs and improve profitability, while enhancing customer service.


Meet The Team

Our Transportation Management Consultants

Gene Pryor

Founder & Managing Director

Gene has been in the industry for over 50 years. He has extensive senior management experience leading companies in a rapidly changing environment including acquisitions, start-ups, and turnarounds. He has a proven track record of positive financial performance and leadership.

Chase Pryor

Director of Operations & Marketing

Chase joined LOGIC in 2019 and now heads operations and marketing for the company. Chase also built the internal customer support team for LOGIC. He works with clients to expand their relationship with LOGIC. He continues to learn from Gene on how the company functions and serves clients needs.

Cindy Pryor


After retiring from her work with the State of Michigan, Cindy joined LOGIC full-time to direct financial operations.

Briana Hill

Customer Support / Agent

Briana joined LOGIC in 2023 and is now head of customer support as well as developing new customer relationships. She comes to LOGIC with experience with direct transportation customer support. She adds a positive and energetic attitude to the team that translates into serving our customers.

Lowell Anderson

Senior Agent

Lowell has worked in the industry for over 40 years and joined LOGIC in 2008. Lowell is certified in international document preparation, USMCA, and CAFTA through LPA Trade Consulting.

Meet our Alumni

Our Transportation Management Alumni

Dana Caverly

Co-founder & Former COO

Dana started LOGIC Services alongside Gene Pryor in 1997. After working in the industry over 50 years, Dana is now semi-retired and continues to maintain key account responsibilities.

Eric Heller

Advisor / Consultant

After 30 years in the office furniture industry, Eric started his own consulting practice in marketing and supply chain/ transportation management. He worked with Gene over the years on numerous joint projects which made a natural connection between LOGIC and Eric.

Sue Rios

Director of Customer Care / Certified Agent

Sue developed her own clientele. In addition, she was active women in business networking groups. On top of this Sue worked with LOGIC’s customer care group providing assistance to customers with any transportation issues or questions.

Phil Rios

Director of Marketing / Business Development

Phil developed a foundation for LOGIC’s marketing and business develop plan alongside Gene Pryor. This included promotional material, proposals, and website development. Phil was also an ambassador to The Grand Rapids Chamber, The Economics Club, The Right Place and affiliated programs.

Kate McLane

Customer Service Representative / Senior Agent for Lakeshore

Kate helped build the customer support department in a what it is today. With 20+ experience in the transportation industry, her knowledge allowed LOGIC to create a customer support experience customers want to work with.

“I have used the professionals at LOGIC Services multiple times. I turned to them for help and it was one of the best decisions I’ve ever made. LOGIC Services gets things done!”
Craig Wassenaar